App Development Trends in 2018

App Development Trends in 2018

The year 2017 was extraordinary as far as app development is concerned. Many companies have realized that applications are no longer optional. For a business to succeed and meet the needs of its customers, investing in app development is non-negotiable. According to a report, the total number of free apps that were downloaded in the year 2017 is estimated to have been above 240 billion. This was an astronomical increase from 57 billion in the year 2012. The mobile apps market is majorly controlled by Google apps, gaming apps, social media, and lifestyle apps. Many big companies such as banks, retailers, and hospitality have also invested heavily in mobile apps for branding, direct marketing, increased customer engagement and a host of others. The small and medium sized businesses are also not left out. Read More »