The marketing has changed radically in recent years and Google AdWords is one of the platforms creating this change. It’s one of the most effective means of paid online advertising available. If done right, it can boost your business and generate amazing revenue. This advertising system is used by thousands of small, medium and large organizations. All of these organizations have one thing in common; they want to tap into the huge numbers of people who search for information, products and services online. When used properly, Google AdWords has the potential to send large numbers of people to you who want exactly what you have to offer. Following are the benefits of Google Adwords to grow your business.
Adwords works faster than SEO
The topmost benefit of Google AdWords is that it works faster than Search Engine Optimization. Both SEO and Google AdWords are search engine marketing strategies to generate more traffic and leads. But, a well optimized AdWords campaign can work much faster for a business to get the much coveted first spot in search.
Of course, this does not mean that you should ignore organic sources, as they have more long-term benefits. But with AdWords, there is a better chance of driving more traffic and leads instantly. Additionally, the platform is more transparent, and you know exactly what is happening with the ads.
Increase Brand Awareness
Google AdWords, in addition to boosting traffic, clicks, and conversions, is also an efficient way to tell people about your brand. To verify this, Google partnered with Ipsos to run a study across 12 verticals, right from automobiles to retail. It was discovered that search ads lift top-of-mind awareness by an average of 6.6%.
Tackle Your Competition Better
When someone searches for something related to your product/services online, and you aren’t running ads, but your competitors are, then that means trouble for you. You’ll lose business almost instantly.
You need to keep an eye on them to see how they are promoting their business, what kinds of ads they run etc. The transparent system of Google AdWords helps you do this. Grab the opportunities that come your way and make yourself stand out from your competition.
Reach More Customers Through Their Gmail Inbox
One of the most used marketing strategies in every business is email marketing, which is why gmail ads can be helpful as well. In September 2015, Google integrated native Gmail ads with Google AdWords and made it available to all advertisers, which means you can reach more prospects through their gmail inbox. Usually, Gmail ads appear on the promotion tab, but sometimes you can see it on the social tab too. These ads run on both desktops and mobiles. Since Gmail ads generally cost much less than search ads, if you have a small budget, then you can try Gmail ads as well.