Information Technology is the driver of innovation and without innovation, a business cannot succeed. In today’s world, it is difficult to imagine a business that has not in one way or the other gained from IT. As informal as the agricultural sector seems to be, farmers have now embraced computers for different aspects of their business such as financial planning, production records, procurement, and researchers. Technology is the pillar of innovation and any business that wants to be seen as innovative must fully embrace it. So in clear terms, how can Information Technology help in boosting business? Read More »
Having a good server hosting is the standard for any business with an online presence. This is why many business owners take their time to source the best hosting provider for their business needs. When it comes to choosing a hosting, there are some important factors that must be considered. You need to choose a hosting service that can meet your performance expectation and security requirements. In most cases, people opt for shared hosting for many reasons. However, if you are looking for security, reliability, and uptime, it might be a good idea to consider a dedicated hosting service. Read More »
In today’s world, mobile applications have become an integral part of an organization’s digital strategy. There are many platforms that offer simple mobile development for iOS, Windows, Android, and other internet enabled phones. Interestingly, the Android OS has grown huge over the last couple of years. Currently, it has about 87.7% market share globally. It is therefore not strange to see that a large number of organizations have adopted the Android OS to build customized mobile apps to significantly grow their businesses and ultimately boost their revenues.
Many years ago, the idea of going online to purchase an item was as strange as erecting a ladder from the earth to the sky. It is inconceivable that a time will come that you will seat in your pajamas at home and open a laptop to make an order for your dress or groceries. Well, the rest is history. You don’t even need to wait to get to your laptop before you make your order now. Right on your mobile device, you can open an e-commerce app and make an order for anything. That is right, just about ANYTHING. Read More »
When building your marketing strategy, it is essential to be aware of emerging trends and channels in the market. In today’s marketing world, you cannot afford not to be up to date about what is happening in your industry. No matter how great you think your current business strategies are, it is still important that you keep your eyes on what is new in your industry so that you can tap into opportunities as they arise. For your small business to remain competitive, follow the marketing tips enumerated below.
There is no doubt that Information Technology has proven to be an integral part of businesses all over the world. The prevalent distribution of the internet, broadband networks, and mobile telephones all show how important Information Technology has become. In spite of the global economic downturn in recent times, the use of IT has continued to grow. And as the internet grows, so are the different facets of businesses that have found their footings on the technology platform. The reason for this is not so strange after all. The fact is that Information Technology has become a key part in all the different aspects of economic activity. Read More »
The year 2017 was extraordinary as far as app development is concerned. Many companies have realized that applications are no longer optional. For a business to succeed and meet the needs of its customers, investing in app development is non-negotiable. According to a report, the total number of free apps that were downloaded in the year 2017 is estimated to have been above 240 billion. This was an astronomical increase from 57 billion in the year 2012. The mobile apps market is majorly controlled by Google apps, gaming apps, social media, and lifestyle apps. Many big companies such as banks, retailers, and hospitality have also invested heavily in mobile apps for branding, direct marketing, increased customer engagement and a host of others. The small and medium sized businesses are also not left out. Read More »
If you are a frequent surfer, then you are familiar with online ads and you probably have an idea of how annoying they can be. The recent past has seen Adblockers rising in popularity as more and more internet users are installing them both as programs and browser extensions. An Adblocker works by preventing unwanted adverts from popping up on your screen whenever you are surfing your favorite website. Unwanted ad pop-ups are known to slow down your browser performance and make the overall browsing experience incredibly unbearable. For this reason, you should consider getting yourself one. This article highlights some of the benefits that you will get from an Adblocker. Read More »
You can generate a fully-fledged business using Facebook ads but first, you need to know how it works. It is undeniable that social networking sites experience an unprecedented amount of traffic as a result of the subscribers using them on a regular basis. Facebook is not an exception. As a matter of fact, it is among the leading social networks in terms of membership, which means you can obtain a great deal of a following for your brand if you do everything by the book. This article seeks to enlighten the readers on how to generate business through Facebook paid marketing by shedding some light on the concept of lead magnets. Read More »
UX Design refers to the term User Experience Design, while UI Design stands for User Interface Design. Both are vital to a product and work closely together. But despite their professional relationship, the roles themselves are quite diverse, referring to very different parts of the process and the design discipline. People do confuse them, but they are different. Where UX Design is a more analytical and technical field, UI Design is closer to what we refer to as graphic design, however the responsibilities are somewhat more complex. Read More »