If you have an e-commerce website, have you ever tried to guess how much cart abandonment costs you each year?
I bet you didn’t now that it was as much as 68%.
Yes, 68% of shoppers will not complete the transaction and leave your site half way through.
There are many ways you can reduce this such as re-marketing through email addresses collected, discount coupons, free shipping offers etc etc.
Neil Patel of QuickSprout has created this infographic that shows you what needs to be done.