How Much Is Cart Abandonment Costing You?

How Much Is Cart Abandonment Costing You?

If you have an e-commerce website, have you ever tried to guess how much cart abandonment costs you each year?

I bet you didn’t now that it was as much as 68%.
Yes, 68% of shoppers will not complete the transaction and leave your site half way through.

There are many ways you can reduce this such as re-marketing through email addresses collected, discount coupons, free shipping offers etc etc.

Neil Patel of QuickSprout has created this infographic that shows you what needs to be done.


Courtesy of: Quick Sprout
Just imagine that only in 2014 there will be roughly $1.5 trillion worth of e-commerce transactions. AND now compare it to the $3.17 trillion lost because of cart abandonment.
Therefore use these techniques to reduce the rate of cart abandonment on your website.
About the Author

Leave a Reply